Top 13 Biggest Social Media Marketing Sites | Platform

To make matters simpler for you, I did some lookup and compiled facts about the 13 pinnacle social media websites. Some will be acquainted with you, others may sound overseas to you. It would possibly be well worth analyzing extra about the social media websites that may be fantastic for your company however that you have now not explored.

And take note that you don’t have to be on each social media site!

Let’s dive in.

1. Facebook – 2.23 billion MAUs

Facebook is the largest social media web page around, with greater than two billion human beings the use of it every month. That’s nearly 0.33 of the world’s population! There are extra than sixty-five million companies the usage of Facebook Pages and extra than six million advertisers actively merchandising their enterprise on Facebook, which makes it an especially protected wager if you prefer to have a presence on social media.

It’s convenient to get commenced on Facebook due to the fact nearly all content material structure works awesome on Facebook — text, images, videos, stay videos, and Stories. But observe that the Facebook algorithm prioritizes content material that sparks conversations and significant interactions between people, particularly those from households and friends. If you favor studying extra about succeeding with the up-to-date Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets and techniques of the new algorithm and what you can do to thrive on Facebook.

Also, take into account optimizing your content material for cell as ninety-four percentage of Facebook’s customers get entry to Facebook by way of the cellular app.

2. YouTube – 1.9 billion MAUs

YouTube is a video-sharing platform the place customers watch a billion hours of movies every day. To get started, you can create a YouTube channel for your manufacturer the place you can add movies for your subscribers to view, like, comment, and share.

Besides being the 2d largest social media site, YouTube (owned using Google) is additionally frequently regarded as the 2nd biggest search engine after Google. (So if you prefer your manufacturer to be on YouTube, I would advise studying up on YouTube SEO.)

Finally, you can additionally promote on YouTube to amplify your attain on the platform.

3. WhatsApp – 1.5 billion MAUs

WhatsApp is a messaging app used by humans in over one hundred eighty countries. Initially, WhatsApp used to be solely used by way of human beings to talk with their household and friends. Gradually, humans started out speaking with groups by using WhatsApp. (When I was once in Bangkok to purchase a new suit, I communicated with the tailor through WhatsApp.)

WhatsApp has been constructing out its enterprise platform to permit corporations to have an appropriate commercial enterprise profile, to grant consumer support, and to share updates with clients about their purchases. For small businesses, it has constructed the WhatsApp Business app whilst for medium and giant businesses, there’s the WhatsApp Business API. Here are some memories of how groups have been the use of WhatsApp.

4. WeChat – 1.06 billion MAUs

WeChat grew from a messaging app, simply like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, customers can now use WeChat to keep online and make fees offline, switch money, make reservations, ebook taxis, and more.

WeChat is most famous in China and some parts of Asia. If you are doing commercial enterprise in these areas (where social media systems like Facebook are banned), WeChat may want to be an exact alternative.

5.  Instagram – 1 billion MAUs

Instagram is a photograph and video-sharing social media app. It lets you share a huge vary of content material such as photos, videos, Stories, and stay videos. It has additionally these days launched IGTV for longer-form videos.

As a brand, you can have an Instagram enterprise profile, which will furnish you with wealthy analytics of your profile and posts and the capability to timetable Instagram posts with the usage of third-party tools.

To assist you get began and succeed, here’s our whole information on Instagram marketing.

6. Twitter – 335 million MAUs

Twitter is a social media website for news, entertainment, sports, politics, and more. What makes Twitter distinctive from most different social media websites is that it has a sturdy emphasis on real-time statistics — matters that are taking place properly now. For example, one of the defining moments in the Twitter records is when Janis Krums tweeted the photograph of an aircraft that landed in the Hudson River when he was once on the ferry to choose the passengers up.

Another special attribute of Twitter is that it solely lets in 280 characters in a tweet (140 for Japanese, Korean, and Chinese), in contrast to most social media websites that have a lot greater limit.

Twitter is additionally regularly used as a consumer carrier channel. According to advertisers on Twitter, extra than eighty percentage of social patron provider requests manifest on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media client carrier tools, such as Buffer Reply, reachable now to assist you to control social purchaser-provider conversations.

7. Reddit – 330 million MAUs

Reddit, additionally recognized as the front web page of the Internet, is a platform the place customers can put up questions, links, and images, talk about them, and vote them up or down.

There are subreddits (i.e. committed forums) for surprisingly a great deal something below the solar (and above). Subreddits, however, have special stages of engagement so it’s wonderful to look up to see if there are famous subreddits that your manufacturer can be a section of. For example, r/social media tends to be exceedingly quiet so we are hardly ever on Reddit.

Besides submitting your content material to Reddit and taking part in discussions, you can additionally discover content material thoughts and promote on Reddit.

8. LinkedIn – 294 million MAUs

LinkedIn is now extra than simply a resume and job search site. It has developed into an expert social media website online the place enterprise specialists share content, community with one another, and construct their private brand. It has additionally turn out to be a location for organizations to set up their thinking management and authority in their enterprise and appeal to Genius to their company.

To assist you to develop your LinkedIn Company Page follower, we have written a weblog put up protecting an easy five-step strategy.

LinkedIn additionally presents advertising and marketing opportunities, such as boosting your content, sending customized commercials to LinkedIn inboxes, and exhibiting commercials by way of the facet of the site.

9. Snapchat – 255 million MAUs

Snapchat is a social media app that focuses on sharing pictures and brief movies (as regarded as snaps) between friends. It made the Stories layout popular, which sooner or later proliferated on different social media structures like Instagram. But the upward push of Instagram Stories appeared to have hindered Snapchat’s increase and marketers’ pastime in the usage of Snapchat for their manufacturers in general.

If you are now not acquainted with Snapchat, here’s our beginner’s information about Snapchat. Or if you are undecided between Snapchat and Instagram, we wrote a little assessment of Snapchat and Instagram for brands.

10. Pinterest – 250 million MAUs

Pinterest is the vicinity of the place humans go to find out new matters and be inspired, quite not like most social media websites the place engagement is the predominant focus. According to Pinterest, seventy-eight percentage of customers say that content material on Pinterest from manufacturers is beneficial (much greater than that on different sites). This offers your manufacturer a special probability to form their purchasing decisions.

As Pinterest customers prefer to be stimulated to attempt or purchase new things, having a presence on Pinterest may want to assist put your manufacturer on their minds. Here are some pointers on the usage of Pinterest for a commercial enterprise that the Pinterest crew shared with us.

11. Telegram – 200 million MAUs

Telegram is comparable to most social messaging apps and is regularly acknowledged for how invulnerable it is as a messaging app.

There are several approaches manufacturers can make use of Telegram, except offering one-on-one client support. For example, manufacturers can create chatbots for the Telegram platform or make use of Telegram’s channel characteristics to broadcast messages to a limitless wide variety of subscribers.

12. Tumblr

Tumblr is a running blog platform that permits numerous exclusive publish formats. You can encompass quotes, chats, videos, photos, and even audio content. It was firstly launched in 2007 and is now owned by way of Automatic. The person base has diminished a bit in the latest years. However, it nevertheless has about four hundred million month-to-month visitors. The commercial enterprise populace isn’t as excessive on Tumblr as it is on different structures like Facebook. However, that ought to probably assist manufacturers to stand out from different websites that are oversaturated. It additionally provides backed posts and lets a person effortlessly re-share content.

13. Quora-300 million MAUs

Quora lets customers ask questions and share solutions on a range of topics. Originally launched in 2009, it now has greater than 300 million month-to-month users. Businesses can use Quora to construct know-how in a precise area. Question posts additionally frequently rank, especially in search results. As a result, even those who don’t actively use Quora may additionally come throughout your responses.