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About the BookThe focus of the book is on the specific requirements of the students and faculties preparing for UGC NET Examination. The Book is a ready reckoner for the learners as it is so designed to suit the present format of the examination of UGC NET examination paper II paper III.""ContentMANAGERIAL ECONOMICS 1. THEORY OF DEMAND AND ITS ANALYSIS Meaning of Demand Individual Demand and Market Demand Demand Schedule Demand Curve Demand Function Determinants of individual demand Determinants of Market demand Law of Demand Causes of the Law of Demand Exceptions to the Law Of Demand Change in Demand and Change in Quantity Demanded Changes in Quantity Demanded Change in Demand Elasticity of Demand Price Elasticity of Demand Degrees of Price Elasticity of Demand Rectangular Hyperbola Demand Curve Measurement of Price Elasticity of Demand Factors Influencing Price Elasticity Of Demand Income Elasticity of Demand Degrees of Income Elasticity of Demand Cross Elasticity of Demand Degree of Cross Elasticity of Demand Advertisement Elasticity of Demand Price Elasticity of Expectations Importance of Elasticity of Demand 2. THEORY OF SUPPLY Meaning of Supply Individual Supply and Market Supply Supply Schedule and Supply Curve Supply Curve Supply Function Determinants of supply Determinants of Market Supply Law of Supply Change in Supply and Change in Quantity Supplied Expansion and Contraction of Supply (Movement along a Supply Curve) Increase and Decrease in Supply (Shift in supply curve) Price Elasticity of Supply Degrees of Elasticity of Supply Measurement of Elasticity of Supply Factors affecting Elasticity of Supply 3. DEMAND FORECASTING Meaning of demand forecasting Need For Demand Forecasting Objectives of Demand Forecasting Methods of Demand Forecasting Essential of a Good Demand Forcasting Method 4. THEORY OF CARDINAL AND ORDINAL UTILITY Utility Analysis Cardinal Utility Analysis Relation between Total Utility and Marginal Utility Marginal Utility Theory Limitations of the Theory Law of Equi-Marginal Utility Ordinal Utility Theory Consumers Equilibrium The interaction between Budget Line and Indifference Curves 5. THEORY OF PRODUCTION Meaning Production Function ISO-Production Curve or Isoquant Type of Isoquants Properties of Isoquant Production Strategies 6. THEORY OF COST Meaning of Cost Concepts of Cost Short-run Costs Theories of Cost Traditional Theory Modern Cost Curves Cost Function Economies and Diseconomies of Scale 7. INTRODUCTION TO MARKETS Meaning and Elements of Markets Types of Markets Market and concept of Revenue 8. THEORY OF PERFECT COMPETITION Meaning of Perfect Competition Features of Perfect competition Relation between Revenue and Price Derivation of Firms Demand Curve Pricing Under Perfect Competition Market Equilibrium in Industry and Firm Short Run Equilibrium Long Run Equilibrium Short Run and Long Run Equilibrium of a Firm Supply Curve of a firm Short Run Supply Curve Supply Curve in the Long Run 9. THEORY OF MONOPOLY MARKET Meaning of Monopoly Reasons for Emergence of Monopoly Features of Monopoly Relation between Revenue and Price Absence of Supply Curve in Monopoly Pricing Under Monopoly Short Run Equilibrium Long Run Equilibrium Price Discrimination Degrees of Price Discrimination Price Discrimination: Second Degree V/s Third Degree Price Determination Under Price Discrimination Perfect Competition V/s Monopoly Market 10. THEORY OF MONOPOLISTIC COMPETITION Meaning of Monopolistic Competition Features of Monopolistic Competition Pricing under monopolistic Competition Short Run Equilibrium Long Run Equilibrium Excess Capacity Wastages of Monopolistic Competitive Market Perfect competition V/s Monopolistic Competition 11. THEORY OF OLIGOPOLY MARKET Meaning of Oligopoly Types of Oligopoly Features of Oligopoly Oligopoly : Unbalanced and Balanced Models of Oligopoly Collusive Oligopoly Price Leadership Model Low Cost Price leadership Dominant Price Leadership Model Barometric Price Leadership Cartels 12. PRICING POLICIES Full Cost or Cost Plus Pricing Incremental Cost pricing Multiple product pricing Life Cycle Pricing Price Skimming Penetration Pricing Peak Load Pricing Pricing for Established Goods Transfer Pricing Bundle Pricing Administered Pricing Auction Price Price Discrimination Multiple part Tariffs 13. NATIONAL INCOME: CONCEPTS AND ITS MEASUREMENT Meaning of National Income Definitions of National Income Aggregates of National Income National Income at Current Prices and National Income at Constant Prices Measurement of National Income Identity Among National Product, National Income and National Expenditure National Income as a Measure of Economic Welfare Difficulties in the Calculation of National Income Importance of National Income Studies Numerical Illustrations 14. BUSINESS ENVIRONMENT Meaning of Business Environment Rationale of Studying Business Environment 2. ORGANISATIONAL BEHAVIOUR Introduction to Organisational Behaviour New Paradigm A New Perspective for Management Modern Approach to Organisational Behaviour Approaches To Organisational Behaviour Contemporary Organisational Behaviour The Nature of Organisational Theory Foundation of Organisational Behaviour 1 Elements of Organisational Behaviour Nature of Organisational Behaviour Need for Studying Organisational Behaviour Importance of Organisational Behaviour Levels of Analysis Fundamental Concepts of Organisational Behaviour 1 Models of Organisational Behaviour Importance of Organisational Behaviour to Managers Limitations of Organisational Behaviour Future of Organisational Behaviour Global Scenario of Organisational Behaviour Managing an International Workforce Management's Integrating Role Foundation of Individual Behaviour Job Satisfaction Group Dynamics Group Cohesiveness Conflict Behaviour Modification Organisational Communication Leadership In Organisations Stress Management Power and Politics Organisational Design Organisational Culture and Climate Organisational Effectiveness Management of Change Organisational Development HUMAN RESOURCE MANAGEMENT Meaning of Human Resource Management Objectives of Human Resource Management Nature of Human Resource Management The Nature of Human Resource Department Functions of Human Resource Management Role of Human Resource Management Human Resource Policy Types of Human Resource Policies Benefits of Personnel Policies Essentials of Personnel Policy/H.R. Policy Job Analysis Job Evaluation Wage Determination Recruitment Selection Placement Induction Performance Appraisal Balanced Scorecard Potential Appraisal Training and Development Labour Welfare Social Security Human Resource in Changing Environment Trade Unionism Concept of Participation FINANCIAL MANAGEMENT Nature of Financial Management Scope of Finance Importance of Financial Management Rationale of Financial Management Capital Budgeting Risk and Return Trade Off Capital Asset Pricing Model (CAPM) Budgeting Capital Structure Dividend Policy Working Capital Management Leverage Analysis (x) Aspects of Financial ManagementMARKETING MANAGEMENT Marketing Importance of Marketing Marketing Concept Nature of Marketing Concept Marketing and Selling Marketing Management Philosophy/Concepts Functions of Marketing Evolution of Marketing concept Marketing Management Marketing Enviorment Marketing Mix Market Segmentation Consumer Buying Behaviour Marketing Research Marketing Information System (MIS) Meaning Of Product Branding Packaging Labelling Price Mix Meaning of Promotion Advertising Sales Promotion Personal Selling Place Mix Marketing Planning Organization Structure in Marketing Marketing Control Internet Banking Direct Marketing Social, Ethical and Legeal Aspect of Marketing PRODUCTION MANAGEMENT Introduction Production Management 6.3 Functions or Scope of Production Management Production Systems Production Planning and Control Plant Layout Location Decisions Productivity Quality Control OPERATION RESEARCH Origin of Operations Research Operations Research Defined Characteristics of Operations Research Phases of Operations Research Study Application and Scope of Operations Research Opportunities and Shortcomings of Operations Research to Decision-making Linear Programming Transportation Problem Queuing Theory Decision Theory Inventory Control Network Analysis-pert and CPM STATISTICS Elementary Theory of Probability Simple Correlation And Regression Statistical Inference Estimation Testing of Hypothesis Small Samples(T-test) Chi-square (?2) Test Probability Density Function (P.d.f.) of Distribution Salient Features of distribution Elementary Theory of Probability- Binomial, Poisson and Normal Distribution Statistical Inferences STRATEGIC MANAGEMENT Concept of Strategy Components of Strategy Formulation Levels of Strategy Managing Cultural Diversity Generic Strategies BCG Model : Growth Share Matrix Global Entry Strategies Business Strategies in Industry Evolution Competitor Analysis Porter's Models of Competitive Advantage of Nations Transnationalisation of World Economy Types of Mergers and AcquisitionsENTREPRENEURSHIP AND ETHICS Concept of Entrepreneurship Nature of Entrepreneurship Factors Influencing Entrepreneurship Qualities of a Successful Entrepreneur Distinction between Entrepreneur and Manager Functions of an Entrepreneur Types of Entrepreneurs Enterpreneur and Intrapreneur Enterpreneurship Development Programme Preparation of Business Plan Growth & Development Of Small Scale Industries Definition of Small Enterprise Meaning of Business Ethics Meaning of Values Corporate Social Responsibility Corporate Governance Workplace Ethics Value Based Organisation Gender Equity Issues Environmental Ethics Sickness in Small Enterprises Rehabilitation of Sick Small Enterprises INTERNATIONAL BUSINESS Foreign Trade Policy of India Export Promotion Policies India's Trade Agreements Special Economic Zones (SEZs) Export Oriented Units (EOUs) Foreign Exchange Market Foreign Exchange Rate Exchange Rate Systems Balance of Payments Account Disequilibrium in the BOP Exchange Control Regulations (ECR) Foreign Exchange Risk Measurement International Liquidity International Economic Institution World Trade Organisation (WTO) TRIPS Trade Blocks Multinational Companies Joint Ventures International Financial Instrument in Indian Capital Market Role of Foreign Institutional Investors (FIIS) in Indian Capital Market Foreign Trade Policy 2015-2020 MANAGEMENT INFORMATION SYSTEM Introduction Role of Management Information System Pre-requisites of Management Information System Artificial Intelligence Decision Support Systems Data Transmission Internet Network Topologies Computer Network System Analysis and Design Accounting Information System Inventory Control Systems Marketing Information System