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About the Book :This comprehensive book is specially developed for the candidates of UGC-NET/SET JRF & LectureshipJournalism and Mass Communication for the purpose of Study and practice of questions based on the latest pattern of the examination. Test Paper Solved have been provided in the book. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the CandidatesContents :Test Paper, Mass Communication and Journalism, The role of Media in Society, Journalism as a profession, General history of print and broadcast media with particular reference to India, Theory of Communication and Social Change, Introduction to Research Methodology and Process, The colonial structure of communication, Radio, Television and Videoas a means of communication, Advertisements, Technical, Terminology