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ABOUT THE BOOK:As a young man, Ed Catmull had a dream: to make the world’s first computer-animatedmovie. He nurtured that dream first as a Ph.D. student at the University of Utah, wheremany computer science pioneers got their start, and then forged an early partnership withGeorge Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseterin 1986. Nine years later and against all odds, Toy Story was released, changinganimation forever.Since then, Pixar has dominated the world of animation, producing such beloved films asMonsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on toset box-office records and garner twenty-seven Academy Awards. The joyousness of thestorytelling, the inventive plots, the emotional authenticity: In some ways, Pixar moviesare an object lesson in what creativity really is. Now, in this book, Catmull reveals theideals and techniques, honed over years, that have made Pixar so widely admired-and soprofitable.Creativity, Inc. is a book for managers who want to lead their employees to new heights,a manual for anyone who strives for originality, and the first-ever, all-access trip into thenerve center of Pixar Animation Studios-into the story meetings, the postmortems, andthe ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build andsustain a creative culture-but it is also, as Pixar co-founder and president Ed Catmullwrites, ‘an expression of the ideas that I believe make the best in us possible. ABOUT THE AUTHOR:Ed Catmull is co-founder of Pixar Animation Studios and president of both Pixar and WaltDisney Animation Studios. He has been honored with five Academy Awards, including theGordon E. Sawyer Award for lifetime achievement in the field of computer graphics. Heearned a B.S. degrees in computer science and physics and a Ph.D. in computer sciencefrom the University of Utah. He lives in San Francisco.